Discretionary Effort

Wed, 04 Aug 2021 21:50:32 GMT

If you get it, treasure it.

Business leaders often miss that motivation and engagement are a ‘Gift’ given to them by employees. When employees decide to go the extra mile they do it willingly, beyond payment, with a free contribution of their talent, ability and skill.

Discretionary effort is a response to how they are being treated by your organization. See them, connect with them, and appreciate them. No cupcakes in the break room arranged by your assistant compare to a sincere thank you and display of real gratitude.

I've worked with companies helping them design interactive experiences that help team members connect to the organization on a much deeper level. Those team members felt truly connected to their work and cared about the organization on a whole different level. How can I help your organization achieve this?

If I hear the word brand one more time, I think I'm going to be sick.

Sat, 31 Jul 2021 12:57:40 GMT

Brand, Brandy, Brand-Brand.

That's how we can feel sometimes. Let's start at the beginning... your brand is defined in the hearts and minds of your customers. It's 100% how they feel when they use your product or service.

Is your product or service a luxury?

Make your customer feel like a rockstar when they use it.

Is your product or service providing great value at a reasonable cost?

Make your customer feel like they've discovered a secret.

If they love how they feel, they'll tell their friends.

Trying to brand on your own? Let us help.

Sticking

Discretionary Effort

If you get it, treasure it.

If I hear the word brand one more time, I think I'm going to be sick.

Brand, Brandy, Brand-Brand.